Transforming Pulse Beat Magazine
In the fall of 2023, Manitoba Pulse and Soybean Growers (MPSG) embarked on a journey with Burr Forest Group (BFG) to reinvent their award-winning magazine, Pulse Beat.
The mission was clear: maintain the magazine’s high standards while modernizing its design and elevating member engagement. The approach was not a single redesign, but an iterative approach to improving the magazine with every issue. This case study follows the evolution of Pulse Beat under the guidance of BFG.
Pulse Beat was already celebrated for its informative content, but MPSG faced a twofold challenge.
- First: bridge the gap between technical, research-focused articles and actionable, meaningful content that resonated with their diverse member base of pulse and soybean growers.
- Second: rejuvenate the visual appeal of the magazine to captivate and inspire their readers.
The Burr Forest Group Approach
BFG began the transformation process with a holistic approach, reimagining every aspect of Pulse Beat:
The transformation of Pulse Beat exceeded expectations. MPSG not only embraced the revised magazine but also continued their collaboration with BFG to further evolve their flagship publication. BFG continues to provide editorial oversight, design, and ongoing improvements to Pulse Beat.
The Pulse Beat redesign showcases Burr Forest Group’s ability to rejuvenate a well-established publication, breathing new life into its content and ultimately strengthening member engagement. Pulse Beat now stands as a shining example of how a thoughtful redesign can invigorate an award-winning magazine while staying true to its core mission.