Toban Dyck is a trusted and respected voice in agriculture with more than two decades of experience as a communicator. As a farmer, he knows firsthand the needs of the agricultural industry and how to exceed them.
Toban is the fifth generation to run his family farm. He is an award-winning writer and a national agricultural columnist with additional experience writing outside the sector. He has many years of experience working with provincial and national farm groups to effectively communicate their value, extend their research to farmers, and better engage with industry, lawmakers and the public. He is passionate about what he does.
Ashley Robinson was raised on a mixed cattle and grain farm in southwestern Manitoba. She attended the University of Regina where she studied journalism. Following university, Ashley has spent the past decade writing about agriculture in publications across Canada and internationally. Ashley’s agriculture writing has covered topics from rural issues to commodity markets. She previously worked as editor of Spud Smart and the Alberta Seed Guide where she won multiple awards for her writing. Ashley is passionate about helping people share their stories and understand the intricacies of agriculture.
Michelle McMullen brings a lifelong passion for agriculture and 20 years of experience to her work, specializing in communications, public affairs, government, and stakeholder relations. Originally from a rural community in eastern Ontario, she earned a Bachelor of Science degree in Agriculture from the University of Guelph before completing a Master’s degree in Agricultural Extension and Education at Michigan State University. Her passion and interest in Canadian politics led her to Ottawa, where she worked as a political staffer for four years—an experience that shaped her understanding of how government works, how to navigate stakeholder relations, and how to effectively influence policy. Michelle lives in Calgary with her husband, Jade, and their two young sons, Harris and Simon.
Michelle Lewis brings with her a wealth of experience in agriculture, having spent the past 16 years working across various areas of the industry. Originally from a farm near Stephenfield, Man. she completed high school in Carman before earning a degree in Agribusiness from the University of Manitoba. Michelle lives near Minnedosa with her husband Brent and their two sons, Bennett and Mack. Together, they run a grain farm where they grow wheat, canola, and soybeans.
Michelle knows how to speak farmer — visually. With three decades of experience leading design at The Western Producer, she’s helped tell thousands of ag stories in ways that resonate. As Creative Director, she played a key role in shaping the look and feel of publications like Yield Saskatchewan, GrowPro, and the Saskatchewan Seed Guide. Today, she owns Maverick Studios, a Saskatoon-based branding, design and communications company where she works with agricultural organizations to craft strategic, beautiful content to help them connect to their membership. Raised in rural Saskatchewan and fluent in both ag and design, Michelle brings depth, clarity, and a keen editorial eye to every project.
With a background in agriculture and more than a decade of commercial photo and video experience, Kelvin brings both industry understanding and hands-on production expertise to each project. By having grown up on a farm and earned an Agriculture Diploma from the University of Manitoba, it has helped him build strong relationships throughout the agricultural sector and communicate complex topics in a genuine and approachable way. Kelvin is experienced in agriculture, manufacturing, rural environments, and documentary-style branded content, creating work for businesses and organizations across Manitoba and Canada. From gathering the vision and production planning through to final delivery, Kelvin helps to tell clear, authentic stories that connect with the right audience.
Lyn has over 20 years of experience in different areas of the accounting field. Organized and detail-oriented, she enjoys working with numbers. She ensures the financial part of the company runs smoothly.
Dave Jumaquio has over 20 years of experience specializing in branding, advertising, and user interface work. He studied design at Humber College in Toronto. Over the course of his career, he has partnered with a wide range of respected brands and organizations, including Deloitte, Citytv, Sportsnet, and Egg Farmers of Ontario, helping them bring their visual identities to life across print, digital, and interactive platforms. His work spans everything from brand strategy and advertising campaigns to intuitive, user-focused interface design, and he brings the same level of care and precision to every project, regardless of scale.
