Don’t get sold on the shiny object.

We’ll provide an objective framework to help producers cut through the marketing hype, assess real utility, and calculate if that new tech will actually solve a problem or just create a new one.

Learning Objectives:

• Build a practical checklist to stress-test ag-tech claims.
• Calculate the “true cost” of tech (including the time to learn it).
• Get farmers to name the problem before buying the solution.